About the project

Tru Niagen: Redefining Cellular Health

Tru Niagen is a pioneering brand in the health and wellness industry, dedicated to enhancing cellular health through cutting-edge nutritional science. Developed by ChromaDex, the brand's primary focus is on increasing Nicotinamide Riboside (NR) levels, a key precursor to Nicotinamide Adenine Dinucleotide (NAD+), which plays a vital role in cellular energy production and overall well-being.

Role

Design & Art Direction

Client

Tru Niagen

Date

May 2017

Typography & Colors

The visual identity of Tru Niagen is built upon a strategic use of colors and typography to enhance brand perception:

TYPOGRAPHY

Avenir

Aa123

Avenir

COLORS

#053584

#F5F7FA

#405372

#Fffff

Desktop Experience

The desktop version of the Tru Niagen website provides an immersive and informative experience, allowing users to explore the science behind NAD+, the benefits of supplementation, and the product line in detail. Key features include:

Large-scale product imagery that highlights the premium quality of the supplements.
Interactive NAD+ science infographics that explain the role of cellular health in an engaging way.
Well-structured content sections that break down complex scientific data into user-friendly insights.
Smooth e-commerce functionality for a hassle-free shopping experience, with clear product pages and secure checkout.

Mobile Experience

The mobile version is designed for an intuitive and quick shopping journey, ensuring that users can access product information and make purchases with ease. It includes:

Streamlined navigation with collapsible menus and quick access to essential sections.
Touch-friendly product pages that allow users to browse detailed descriptions and customer testimonials effortlessly.
Optimized checkout process with minimal steps to enhance conversion rates.
Responsive visuals that maintain the brand’s clean and scientific aesthetic, ensuring a consistent experience across devices.

Product Showcase

Tru Niagen offers a range of cellular health supplements designed to support energy levels, healthy aging, and overall vitality. Each product is scientifically formulated and backed by rigorous clinical research. The primary product line includes:

Tru Niagen 300mg Capsules – The flagship supplement designed to boost NAD+ levels and support long-term cellular health.
Tru Niagen Stick Packs – A convenient, on-the-go option for daily NAD+ supplementation.
Tru Niagen PRO – A professional-grade formula offering higher doses for advanced cellular support.

Impact

By aligning a sophisticated design approach with a well-executed content strategy, Tru Niagen successfully elevated its brand presence. The redesigned digital experience led to a significant boost in consumer engagement, with users spending more time exploring educational content and product pages. Conversion rates improved due to a seamless e-commerce experience, and the brand strengthened its credibility through the strategic integration of customer testimonials and research-backed claims.

Tru Niagen’s transformation highlights the power of combining scientific innovation with thoughtful, user-centered design. The brand continues to thrive as a leader in cellular health, offering consumers an informed and engaging pathway to better well-being.